Workforce Communications for Retail
Connect headquarters to every store — and every frontline employee.
Retail employees work on sales floors, in stockrooms, at service counters and across changing schedules. They are not always at a computer when an important update is sent. ActionTrac gives retail HR, operations and regional leaders a direct way to communicate through SMS and mobile notifications.
Communication built for a distributed retail workforce
Retailers need both scale and precision. Corporate teams may send an enterprise announcement while regional managers need to contact selected stores. ActionTrac supports organization-wide messaging and controlled administration by region, location, department, job title or employee group.
Reach the people who keep work moving
ActionTrac helps authorized teams communicate with store associates, store managers, district and regional leaders, warehouse employees, customer-service teams, HR and corporate operations. Messages can be sent organization-wide or targeted using configured employee attributes.
Common Retail communication use cases
How ActionTrac helps
Reach employees who do not regularly use corporate email
Give regional and store leaders controlled communication access
Improve message relevance with precise store-level targeting
Measure responses and link engagement from a central dashboard
Support a consistent employee experience across locations
Customer perspective
“Keeping employees updated on important events was a challenge until we implemented ActionTrac Workforce Communications. Now we can instantly send mobile messages to specific stores or all employees.”
Goodwill Cincinnati Frequently asked questions
Can corporate teams send a message to one store or every store?
Yes. Authorized users can target a single location, a region, selected employee groups or the full workforce.
Can regional managers have limited access?
ActionTrac can support administrative roles scoped to designated regions or groups, based on the organization's configuration.
Can ActionTrac send promotion and training reminders?
Yes. Teams can schedule messages, use templates and include links to supporting content.
Can retailers measure employee engagement?
ActionTrac reporting can provide visibility into communication activity, responses, opt-outs and supported link or video engagement.
Reach the right employees at the right time
See how ActionTrac can help your retail organization communicate more quickly, target messages more precisely and measure workforce engagement.